Important Note

We at Resync want to make sure that anyone involved in promoting our products is familiar with basic FTC advertising principles. The FTC has taken action not just against supplement manufacturers, but also, in appropriate circumstances, against ad agencies, distributors, retailers, catalog companies, infomercial producers, and others involved in deceptive promotions. Therefore, all parties who participate directly or indirectly in the marketing of Resync dietary supplements have an obligation to make sure that claims are presented truthfully and to check the adequacy of the support behind those claims.

As an influencer, what you say about our products on social media and elsewhere will be governed by rules created by the Federal Trade Commission (FTC) for product endorsers. Additional information on FTC’s Guidelines can be found by clicking HERE.

In brief, the following are the three key principles:

  • Everything you say must reflect your honest opinions, experiences, and beliefs.
  • We (the company) must have evidence that the product can do what you say it does.
  • It must be clear to consumers that you have a relationship with us (in other words, in essence your posts are an advertisement for the product).

Of course, #1 is easy (you learned that in kindergarten!). For # 2, please generally limit your statements as to what the product can do to those claims that appear on the product labels. Of course, you can always talk about how much you like the product (if it is true)! #3 is perhaps the trickiest, but VERY important. It is not always obvious to consumers when people – even celebrities – post about products on platforms such as Twitter, Facebook, Instagram, Snapchat, YouTube, etc., that they are somehow connected to the company that sells the products. Therefore, FTC requires endorsers of brands to clearly disclose their relationship with the brand to consumers. This is done in an effort to be truthful and transparent to consumers regarding the credibility or weight to be given to the endorsement.

Best Practices to Follow

  • Use “#ad” at the beginning of every post.
  • Avoid using unconventional ad-slang such as, “Spon,” “Advert,” etc. Even “#ResyncAmbassador” may not be sufficient.
  • Give readers the essential information. A simple disclosure like “Company X gave me this product to try...” will usually be effective.
  • At the start of a short video, you might say, “The products I’m going to use in this video were given to me by their manufacturers.”

Example 1 @kyliejenner

Example 2 @somethingnavy

Example 1

Beginning: “#ad” must be visible prior to clicking “See more” on a lengthy post.

Example 2

Tell a story: Arielle tells the story of how she was pitched to partner with Nexxus. There is no question whether or not this is an advertisement. It is very clear that she was given free product in exchange for her Instagram post.

Please reach out to us if you have any questions

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We look forward to building our relationship with you!