We at Resync want to make sure that anyone involved in promoting our products is familiar with basic FTC advertising principles. The FTC has taken action not just against supplement manufacturers, but also, in appropriate circumstances, against ad agencies, distributors, retailers, catalog companies, infomercial producers, and others involved in deceptive promotions. Therefore, all parties who participate directly or indirectly in the marketing of Resync dietary supplements have an obligation to make sure that claims are presented truthfully and to check the adequacy of the support behind those claims.
As an influencer, what you say about our products on social media and elsewhere will be governed by rules created by the Federal Trade Commission (FTC) for product endorsers. Additional information on FTC’s Guidelines can be found by clicking HERE.
Of course, #1 is easy (you learned that in kindergarten!). For # 2, please generally limit your statements as to what the product can do to those claims that appear on the product labels. Of course, you can always talk about how much you like the product (if it is true)! #3 is perhaps the trickiest, but VERY important. It is not always obvious to consumers when people – even celebrities – post about products on platforms such as Twitter, Facebook, Instagram, Snapchat, YouTube, etc., that they are somehow connected to the company that sells the products. Therefore, FTC requires endorsers of brands to clearly disclose their relationship with the brand to consumers. This is done in an effort to be truthful and transparent to consumers regarding the credibility or weight to be given to the endorsement.
Beginning: “#ad” must be visible prior to clicking “See more” on a lengthy post.
Tell a story: Arielle tells the story of how she was pitched to partner with Nexxus. There is no question whether or not this is an advertisement. It is very clear that she was given free product in exchange for her Instagram post.
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